The Culture Strategy
New Book Available
"Abby's presentation made every penny I have ever paid for my
(SHRM) membership SO worth it!! "
The Culture You Carry:
Who You Are Matters More Than Where You Sit.
Collaboration
Communication
Connection
In today’s workplace, culture is too often treated like a brand campaign — defined in boardrooms, printed on posters, and forgotten by lunchtime. But culture isn’t created in mission statements. It’s built in moments. And the truth is, you don’t need a title to lead, you just need to understand the culture you carry and how it impacts others.
Abagail McKiernan, founder of two impact-driven organizations and a national voice for community-centered leadership, shares how one person — at any level — can shape a culture that people want to be part of. Through real stories, relatable insight, and just the right amount of humor, she reminds us that the strongest organizations aren’t defined by where people sit, but by how they show up.
The Perfect Keynote For:
Companies seeking a full culture shift — one that starts with people, not policies
Teams recovering from leadership turnover, restructuring, or burnout
Organizations ready to inspire action around kindness, dignity, accountability, and teamwork
Events that want a keynote with real energy, practical takeaways, and heart
"I am so excited to go back to the office and start trying some of these techniques to get my team more engaged!"
Recent Events & Interviews
Disrupt HR Traverse City
Click the image above for Abby's 5 minute improvised speed presentation on company culture -- Disrupt HR style: 5 minutes, 20 slides on auto play. No time for thinking, only doing.
Talent 2025 - HR Conference
Tune in to Talent 2025 as Abby dives in on how to increase retention, loyalty, and employee engagement through aligned giving practices.
Let's Talk Motivation Ep. 182
Join Serena Miranda and Abagail McKiernan as they discuss how to build a culture of care.
Disrupt HR Grand Rapids
Click the image above for Abby's 5 minute improvised speed presentation on company culture -- Disrupt HR style: 5 minutes, 20 slides on auto play. No time for thinking, only doing.
Mavens of Manufacturing Ep. 182
Join Meaghan, the maven of manufacturing, and Abby as they discuss corporate giving in relationship to manufacturing companies.
Create a Culture of Giving
Join Tony Demakis and Abagail McKiernan as they discuss how strategic giving impacts the bottom line, especially in manufacturing.
MISHRM HR Conference
Tune in to MISHRM 2024 as Abby discusses philanthropy in action and how companies can create culture and impact for the bottom line AND communities with strategic giving.
Bullish On Business Podcast
Join Rose Odette and Abagail McKiernan as they dive in to how Spark in the Dark and HelpLink were born and the importance of helping others.
The Good Service Podcast
Join Joseph Dunham and Abagail McKiernan in a behind the scenes interview about the woman and the motivation behind the movement .
4 Part Series For Purchase
This four-part marketing series is designed to help businesses of all sizes attract more customers, build brand loyalty, and position themselves for long-term success. Each session provides actionable strategies, real-world examples, and practical tools to elevate marketing efforts—whether you're a small business preparing for peak season, a mid-sized company looking to strengthen brand loyalty, or a large organization focused on recruitment and retention. Available as a series of in-person presentations or a virtual course to implement at your convenience.
Perfect For:
✅ Entrepreneurs & small business owners
✅ Marketing professionals & business leaders
✅ HR teams & large companies looking to strengthen employer branding
✅ Chambers of Commerce looking for valuable programming for their members
Smart Marketing Strategies to Kickstart Your Best Year Yet
✅ Build your marketing strategy
✅ Learn how to align marketing efforts with business goals for measurable success.
✅ Create a simple yet effective content plan that engages and converts.
From Invisible to Irresistible: How to Stand Out in a Crowded Market
✅ Maximize social media advertising on a budget
✅ Utilize cause-based marketing to increase brand loyalty.
✅ Explore out-of-the-box marketing ideas and free tools to simplify your efforts.
From Seasonal to Sustainable: Brand Loyalty Beyond the Busy Season
✅ Convert seasonal customers into repeat buyers
✅ Learn storytelling to keep customers engaged.
✅ Leverage loyalty programs and email marketing to maintain brand visibility.
Employer Branding for Recruitment:
Attract & Retain Talent
✅ Market your company culture to attract top talent.
✅ Build an employee-focused brand that improves recruitment
& retention.
✅ Discover how corporate social responsibility enhances brand trust.
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